Full-service product designer
and design systems expert based in Winnipeg
I bring harmony and flow to the abstract and the logical, bridge the gaps between Design, Development, and Business, and create the best possible experiences for our users.
Selected case studies
RbA Plan Builder
Engaging a missing marketshare by prototyping an industry-disrupting self-service window customization feature.
Same-Day Delivery and Streamlined Checkout
Providing fresh options for users, as well as an efficient, improved checkout process
Internal Process Improvements
Reducing development friction by streamlining the design team’s workflow
Enterprise CRM Platform
Replacing an aging legacy system with a modern, flexible CRM and BI platform
Life Insurance Calculator Redesign
Presenting users with a simple solution to complex life insurance questions
Generac.com Redesign
Boosting user engagement by 400% through redesign and implementing a design system
Other work and projects
How I Build a Design System
Improving consistency and uniting design and development under a common language.
Bob Weir Guitar Timeline
A personal project combining my love of design with my passion for music, guitars, and the Dead.
Brands I’ve elevated
Testimonials
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Honovi, UX/UI Designer, Bold Orange
Grahame is always willing to share his knowledge, creating a culture of learning and development. He has been an excellent mentor who helped me improve my skills. He even explained some coding principles and best practices to me, which improved my collaboration with the dev team.
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Courtney, Product Owner, Yelloh.com
Grahame helped (and truly led) us through moving from Photoshop to Figma for content design creation. This was a change management feat and involved training and advising other freelance designers, content marketers, and e-comm marketers. Without him, that internal transition would not have been nearly as successful.
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Ashley, Lead Product Designer, US Bank
Collaboration comes so naturally to Grahame. His open-mindedness secures relationships across teams in a way that provides immense value to his co-workers and the company for which he works. Hiring Grahame for any project is a no-brainer. He is an authentic, problem solving, versatile colleague and any organization would be lucky to have him as a part of their team.
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Jay, Corporate Communications, Allianz Life
“Grahame has been an amazing partner as we build out the Supplier Diversity portal and web-pages. He is a very thoughtful collaborator and took our vision and created web-pages that are far, far beyond our expectations. The web-pages are really impressive and even garnered special notice from our external vendor, who stated 'this is the best page experience we've seen, very clean and great use of white spaces'.”
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Molly, Lead Copywriter, SixSpeed
“Grahame, you're a standout teammate. I owe you my deepest thanks for lending your voice to our series of IVA suite web videos. Yet, for this project and all the others we've logged this year, what I truly value is *how* you help: With graciousness and enthusiasm, quality and pride. I'm so grateful to have your expertise with each digital tactic we create. Thank you for being a source of positivity and authenticity. I appreciate you!"
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Christina, Interaction Designer, US Bank
I’ve been fortunate to have worked alongside Grahame for two years at Allianz Life. He’s an excellent team player and has a high standard for quality and consistency. Grahame is also multi-talented. He has amazing UX, graphic, technical, and leadership skills. He was a positive mentor and leader as well. He has guided me throughout different projects and gave constructive feedback. Any UX team would be lucky to have him.
